One of the downsides of email as a form of business communication is that we hit the send button and then are never quite sure what happens next. Has the message gone through? Has it been read? What does your reader think? Are they going to get back to you? And the all important – when?
As the use of email has developed rapidly and is now used by practically everyone, users, both for business and personal reasons, do not always know how to behave as senders and readers. Common courtesy would suggest we should respond to emails in a reasonable timeframe. A general rule of thumb is that if you are unable to respond within 24 hours, you probably need to send a holding email to let the sender know when you will be able to provide a full answer. Obviously if it is an email from a customer it is in your interest to impress them with your rapid response times and demonstrate your competitive edge.
What is acceptable etiquette for follow up or chase times when communicating by email? We have all been frustrated by those ‘Did you get my email?’ telephone callers or colleagues in the office that break your train of thought, usually as we have just started reading the same email or are trying to finish off something we consider to be more important.
When sending an email we need to remember that our priorities are not always the same as our readers’ and we need to be sensitive to their schedules and workloads. Of course, there may be times when you just need a quick yes or no response but in this case why not just call or speak to the other person in the first place?
If you really need an urgent response an apologetic ‘I know you’re really busy but…’ will help but you should generally give your reader at least a couple of hours if not the whole 24 hours to respond to your email. At that point, it is always worth following up; apart from anything else, emails do occasionally get lost in the ether or stuck in spam filters. Your recipient may not have been at their desk and might need to ask another team member to respond to you or may not have realised the urgency of your request. But, perhaps before you chase, consider how urgent your email really was, you may want to tick the task off your list and move on but if you don’t need the information urgently then allow your reader more time to respond.
Here are some quick email writing rules that should help you navigate the minefield of the now ubiquitous email:
1. Be Clear and Concise
Before you start, decide what you want to say and be very clear and unambiguous.
2. Be Polite
Just because you need to be clear and unambiguous does not mean you should forget your manners. A polite “Hi” and “Best wishes/All the best”, etc. at the beginning and end of the email can make a world of difference to how your email is received and how you are perceived.
3. Pick up the phone!
It’s far easier, gets you the answer you need more quickly and helps enormously to build goodwill and rapport with the person on the other end. Try it – it works!
4. Read up on the subject or get some training
There are lots of useful websites that go into more detail on the subject of email etiquette and how to get your message across. Professional Email Writing training courses are also another avenue organisations use to develop the interpersonal skills of their employees.
© Communicaid Group Ltd. 2011




